About

Many agencies can help clients “say” their brand promise.
Few help them “live” it.
Fewer still help clients accomplish both.

Core Creative and its internal branding division, BrandConnect, are different. We add value to our clients’ businesses by helping them build their brands both inside and out. In other words, we not only promote brand promises to customers, we promote on-brand behaviors with employees.

Our goal is to create total brand alignment – where a company’s marketing and culture clearly and convincingly synch up. This is truly “integrated brand management” – the ultimate goal of both Marketing and HR departments alike. A goal that, when reached, grows businesses and drives shareholder value.

BrandConnect has combined the organizational disciplines of human resource management and brand marketing to create a new approach to internal communications – Integrated Brand Management.

We work with your executive leadership team to define your vision, and then effectively communicate it throughout every layer of your organization, so that all your employees are aware and supportive of your core values and your plan for success.